The UK's Waste & Resources Action Programme (WRAP) has revealed that a staggering 4.4 million whole apples are being thrown away untouched every day in the UK. These figures have been found as part of WRAP's 'Love Food Hate Waste' campaign to tackle food being wasted in UK homes.
In total the UK bins nearly £3 billion worth of perfectly good fruit and vegetables each year. This equates to 6.7 million tonnes, or a third of the food bought.
The top five fruit & vegetables which get binned without even being touched are apples, potatoes, bananas, tomatoes and oranges. The main reason cited for throwing so much out is because we simply do not eat it before it goes off, and we could be making the problem worse, by not storing fruit and vegetables in the best place once we bring it home from the shops.
For more information and tips on how to prevent buying too much food and recommendations on how to prolong the shelf-life of fruit and veg, go to the Love Food Hate Waste website.