I'm a huge fan of Facebook and all the joy it brings connecting me with long lost friends from all over the world. And based on Facebook's growth, many, many others are huge fans as well! Interestingly, companies have realized this big time and are creating groups and pages for users to "fan" as they see fit. HOK is no different - we've got lots of pages and groups showcasing our work and mission. Go here for HOK Careers. I've been shamelessly promoting The Green Workplace (our new book coming out August 4) on Facebook as well. (Please fan the book, seriously, my publisher will totally love you.)
But here's a thought. With all of these companies vying for our attention on Facebook, what if Facebook users "fanned" for social good? What if, in addition to voting with our wallets and buying green / responsible products, we supported a company's social message with, well... social networking?
Yesterday afternoon we created
Supporting Green Companies, just a simple Facebook page with a lame graphic (you designers out there, please help!) As of this minute, less than 24 hours later, the page is up to 1,009 fans - not bad for viral growth! Each update has a link to different companies that are making a positive environmental or social impact with a link to their Facebook page to "fan" if you feel so inclined. I can't think of a faster or more efficient way to become an environmental activist.
So take action today, fan
Supporting Green Companies and then fan companies you feel inspired to support on the page. And if you have great ideas of company's you would like to support, send comments and we'll spread the word!