Well, it's true that we can't exactly reuse toilet paper, but we can reduce the waste it takes to make it! Scott just came out with a "tubeless" toilet paper roll with no cardboard paper roll in the center or glue that holds it together. This from a recent USA Today article:
The 17 billion toilet paper tubes produced annually in the USA account for 160 million pounds of trash, according to Kimberly-Clark estimates, and could stretch more than a million miles placed end-to-end. That's from here to the moon and back — twice. Most consumers toss, rather than recycle, used tubes, says Doug Daniels, brand manager at Kimberly-Clark. "We found a way to bring innovation to a category as mature as bath tissue," he says.
Kimberly-Clark is testing the tubeless Scott tissue in stores across the Northeast. If you live in that neck of the woods... look for this product and put your money where it counts! (pun intended)