Wednesday, April 7, 2010

Make Your Purple Cow Green

I've just finished reading Seth Godin's The Purple Cow. For all of you people who think you don't have time to read... this one is quick and powerful. The premise of the book is how important it is today to "stick out" and take risks. In fact, Godin postulates, taking risks is the least risky thing to do. If you stay put, you will surely be left behind.

There are lots of insightful points throughout the book. One of my favorite passages is called "Follow the Leader:"

"Why do birds fly in formation? Because the birds that follow the leader have an easier flight. The leader breaks the wind resistance, and the following birds can fly far more efficiently. Without the triangle formation, Canada geese would never have enough energy to make it to the end of their long migration.

A lot of risk-averse business people believe that they can follow a similar strategy. They think they can wait until a leader demonstrates a breakthrough idea, and then rush to copy it, enjoying the break in wind resistance from the leader.

If you watch the flock closely, though, you'll notice that the flock doesn't really fly in formation, Every few minutes, one of the birds from the back of the flock will break away, fly to the front, and take over, giving the previous leader a chance to move to the back and take a break."

In the green movement today, there are lots of followers and very few real leaders in my view. The large majority of people and companies are waiting to see what everybody else does and then "doing just enough to not get bad press." Truth be told, the leaders in the green movement need more people and more organizations taking the reins every once in a while to keep the real momentum going. So, is it your turn to lead the flock?

3 comments:

KevinD said...

Yippee Anica - another Seth Godin fan!

陳哲毓念阿彌陀佛往生西方極樂世界 said...

阿彌陀佛 無相佈施


不要吃五辛(葷菜,在古代宗教指的是一些食用後會影響性情、慾望的植
物,主要有五種葷菜,合稱五葷,佛家與道家所指有異。

近代則訛稱含有動物性成分的餐飲食物為「葷菜」,事實上這在古代是稱
之為腥。所謂「葷腥」即這兩類的合稱。 葷菜
維基百科,自由的百科全書
(重定向自五辛) 佛家五葷

在佛家另稱為五辛,五種辛味之菜。根據《楞嚴經》記載,佛家五葷為大
蒜、小蒜、興渠、慈蔥、茖蔥;五葷生啖增恚,使人易怒;熟食發淫,令
人多慾。[1]

《本草備要》註解云:「慈蔥,冬蔥也;茖蔥,山蔥也;興渠,西域菜,云
即中國之荽。」

興渠另說為洋蔥。) 肉 蛋 奶?!











念楞嚴經 *∞窮盡相關 消去無關 證據 時效 念阿彌陀佛往生西方極樂世界











我想製造自己的行為反作用力
不婚 不生子女 生生世世不當老師








log 二0.3010 三0.47710.48 五0.6990 七0.8451 .85
root 二1.414 1.41 三1.732 1.73五 2.236 2.24七 2.646
=>十3.16 π∈Q' 一點八1.34

Private Label Manufacturing said...

Private Label Manufacturing can help your dreams of having your own product come alive. Intermountain Supplements offers a wide variety of custom formulation services including liquids, capsules, sprays, powders, and more.

Environment Blogs - BlogCatalog Blog Directory