Wednesday, April 7, 2010

Make Your Purple Cow Green

I've just finished reading Seth Godin's The Purple Cow. For all of you people who think you don't have time to read... this one is quick and powerful. The premise of the book is how important it is today to "stick out" and take risks. In fact, Godin postulates, taking risks is the least risky thing to do. If you stay put, you will surely be left behind.

There are lots of insightful points throughout the book. One of my favorite passages is called "Follow the Leader:"

"Why do birds fly in formation? Because the birds that follow the leader have an easier flight. The leader breaks the wind resistance, and the following birds can fly far more efficiently. Without the triangle formation, Canada geese would never have enough energy to make it to the end of their long migration.

A lot of risk-averse business people believe that they can follow a similar strategy. They think they can wait until a leader demonstrates a breakthrough idea, and then rush to copy it, enjoying the break in wind resistance from the leader.

If you watch the flock closely, though, you'll notice that the flock doesn't really fly in formation, Every few minutes, one of the birds from the back of the flock will break away, fly to the front, and take over, giving the previous leader a chance to move to the back and take a break."

In the green movement today, there are lots of followers and very few real leaders in my view. The large majority of people and companies are waiting to see what everybody else does and then "doing just enough to not get bad press." Truth be told, the leaders in the green movement need more people and more organizations taking the reins every once in a while to keep the real momentum going. So, is it your turn to lead the flock?


KevinD said...

Yippee Anica - another Seth Godin fan!

陳哲毓念阿彌陀佛往生西方極樂世界 said...

阿彌陀佛 無相佈施


之為腥。所謂「葷腥」即這兩類的合稱。 葷菜
(重定向自五辛) 佛家五葷



興渠另說為洋蔥。) 肉 蛋 奶?!

念楞嚴經 *∞窮盡相關 消去無關 證據 時效 念阿彌陀佛往生西方極樂世界

不婚 不生子女 生生世世不當老師

log 二0.3010 三0.47710.48 五0.6990 七0.8451 .85
root 二1.414 1.41 三1.732 1.73五 2.236 2.24七 2.646
=>十3.16 π∈Q' 一點八1.34

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