I'm a huge fan of social influence, real time feedback and other incentives to encourage green behavior - even if it is subliminal. But making the greener, more socially beneficial choice also fun? Now that is something I can support with GUSTO.
Volkswagen is sponsoring a new campaign called The Fun Theory... last entries accepted November 15. The piano staircase in Odenplan, Stockholm is my favorite - after it was installed, 66% more people than normal chose to take the stairs over the escalator.
Or how about this garbage bin? It makes a noise that sounds like the trash is being thrown into a deep well. 72kg were thrown into this bin in one day - that's more than 41kg than were thrown into the "normal" bin nearby. Who says design can't be influential?
Thursday, October 15, 2009
Save the Earth with Fun (Theory)
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5 comments:
I want for my house. I think it is cool!
Nice Car
www.benzeneinternational.com
www.bitumenexchange.com
Hmm... I also want to have one of those. I think it is nice..
It is nice to think up good ideas of recycling...we must if we want to save the earth and live in a clean and healthy earth.
We have to start loving our Earth and make sure we don't do any harm to affect the goodness of it's natural resources.
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