Thursday, October 15, 2009

Save the Earth with Fun (Theory)

I'm a huge fan of social influence, real time feedback and other incentives to encourage green behavior - even if it is subliminal. But making the greener, more socially beneficial choice also fun? Now that is something I can support with GUSTO.

Volkswagen is sponsoring a new campaign called The Fun Theory... last entries accepted November 15. The piano staircase in Odenplan, Stockholm is my favorite - after it was installed, 66% more people than normal chose to take the stairs over the escalator.



Or how about this garbage bin? It makes a noise that sounds like the trash is being thrown into a deep well. 72kg were thrown into this bin in one day - that's more than 41kg than were thrown into the "normal" bin nearby. Who says design can't be influential?

6 comments:

Anonymous said...

I want for my house. I think it is cool!

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riverside windows said...

Hmm... I also want to have one of those. I think it is nice..

Five Towns Air Conditioning & Vent Cleaning said...

It is nice to think up good ideas of recycling...we must if we want to save the earth and live in a clean and healthy earth.

Manhattan Air Conditioning Service said...

We have to start loving our Earth and make sure we don't do any harm to affect the goodness of it's natural resources.

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