Saturday, July 4, 2009

BTC Elements - Sustainable, Well Designed Goods

I am on a continual quest to find really beautiful sustainable clothing, furniture and accessories. Call me crazy, but even though I want to do the right thing by the environment, I refuse to buy that orange hemp shirt that looks like it's from the 60s (and has been continually worn since the 60s). Seriously, why should I lower my design standards just because I want to be green?

The good news is that our choices are growing and many entrepreneurs are designing beautiful objects that are thoughtful in how they are produced. My find this week is BTC Elements. The online store was founded by Summer Bowen in 2005 and has been growing substantially ever since. Based in Los Angeles, BTC is the acronym for "Be the Change" which is a reference to Ghandi’s quote "you must be the change you wish to see in the world." Bowen adds that "Elements" is a nod to the natural world that we aim to preserve and protect.

I'm not a fan of the clothing (perhaps my body type sans-baby is not quite like the models so I can't relate), but I love her choice in accessories. Take a look at her tennis billboard ditty-bags, used skateboard earrings and potato chip bag baskets. Lovely.

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