I'm a huge fan of Facebook and all the joy it brings connecting me with long lost friends from all over the world. And based on Facebook's growth, many, many others are huge fans as well! Interestingly, companies have realized this big time and are creating groups and pages for users to "fan" as they see fit. HOK is no different - we've got lots of pages and groups showcasing our work and mission. Go here for HOK Careers. I've been shamelessly promoting The Green Workplace (our new book coming out August 4) on Facebook as well. (Please fan the book, seriously, my publisher will totally love you.)
But here's a thought. With all of these companies vying for our attention on Facebook, what if Facebook users "fanned" for social good? What if, in addition to voting with our wallets and buying green / responsible products, we supported a company's social message with, well... social networking?