You may remember, May is national bike-to-work month, and May 15 is bike-to-work day. There's a lot of talk at HOK about forming teams (we have four already, five with the WDC ofifce). I emailed some of the regular bike commuters to see if they were forming a team, and wouldn't you know it, gangleader Tim O sent an email to the entire office telling them that I was on the team.
I'd been thinking about joining, but am a little intimidated by the 12+ mile 1-way commute....guess now I'm going to have to just do it or face public ridicule! Thanks a lot peer pressure ;)
It was only appropriate that a friend send this article to me the same day Tim was harassing me about biking: Using Peer Pressure As A Tool To Promote Greener Choices.
While not purely about "do it because it's cool," the article focuses on behavioral economics - essentially making it "worth your while" to do good things. This applies not only to monetary reward (like having your name entered in a lottery), but also giving warm fuzzies (who doesn't want a gold star?!). Definitely worth a read.