Wednesday, March 4, 2009

Zipcar: Marketing Geniuses!

Today I heard about a genius marketing move by Zipcar...this is the second time in a couple of months that they've wowed me with their marketing brilliance.

The first one: a Zipcar Prius was driving around near GWU with a cup of Starbucks on the roof. If you stopped the car, you got a free Starbucks gift info about Zipcar.

Today's great idea: "Green Confessions." This is a free event for Zipcar members & their friends, hosted by Zipcar, Live Green, and the Coalition for Smarter Growth. The deal: "Confess your green sins and relieve your guilt by referring friends to Zipcar, signing up for Live Green, or making a donation to CSG." In addition to guilt reduction, free drinks, and free munchies, drivers get a $50 credit for each friend who signs up for Zipcar.

What other genius green marketing tools are you seeing out there?

1 comment:

Kami said...

ha ha... it's no secret that I already love zipcar (and not just bc they give me free drinks at these events) but after reading that bit about the coffee, I love them just a little more and MAN DO I WISH I CAME UP WITH THEIR IDEAS!

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