Today I heard about a genius marketing move by Zipcar...this is the second time in a couple of months that they've wowed me with their marketing brilliance.
The first one: a Zipcar Prius was driving around near GWU with a cup of Starbucks on the roof. If you stopped the car, you got a free Starbucks gift card...plus info about Zipcar.
Today's great idea: "Green Confessions." This is a free event for Zipcar members & their friends, hosted by Zipcar, Live Green, and the Coalition for Smarter Growth. The deal: "Confess your green sins and relieve your guilt by referring friends to Zipcar, signing up for Live Green, or making a donation to CSG." In addition to guilt reduction, free drinks, and free munchies, drivers get a $50 credit for each friend who signs up for Zipcar.
What other genius green marketing tools are you seeing out there?