Check out this great example of how you can encourage users to modify their behavior. Students in the Computer Science Department at Grinnell College mounted blinking firefly sculptures leading from the elevator to and up through the stairs. Surveys showed that the ingenius public art worked.
Sunday, March 29, 2009
Use the Stairs, Get Rewarded with Bugs!
Posted by
Jodi "Millennial 4 Earth" Williams
at
10:14 AM
Labels: Energy Use, marketing, Public Relations
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