Wednesday, February 4, 2009

Sad Electric Bills

I'm sure you remember Mr. Yuk reminding you to avoid drinking/eating poisonous materials, but did you know that your electric company may begin to use a similar method to dicourage you from excess electricity consumption?

A friend turned me on to an article in the NY Times: Utilities Turn Their Customers Green, With Envy. Basically, energy companies are starting to use the "keeping up with the Jones'" concept to help their customers reduce their energy use.

Energy bills can include comparisons to average and efficient neighbors, as well as comparisons to previous usage patterns. One company went so far as to assign smiley/frowny faces to customers to encourage conservation.

It's a great way to see how you're doing, and how you could do better. I hope my utility company starts giving comparisons to neighbors soon!

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