Thursday, January 29, 2009

Travelocity Pinpoints Green Hotels

Finally, a resource for the eco-minded tourist!

Travelocity has launched a directory of green hotels designed to help travelers separate the truly green from the greenwashed. The Green Directory is based on a four-tier rating system created by the Partnership for the Global Sustainable Tourism Criteria. The site flags properties that have been certified by the Rainforest Alliance and the U.S. EPA's Energy Star program.

Travelocity built its green directory after an in-house survey revealed that nearly 60% of consumers would weigh environmental performance when choosing a hotel this year.

The hospitality industry is increasingly targeting green-minded travelers. Major hotel chains, like Marriott, are investing money to green both their properties and their image in the marketplace. Consultants to assist in greening the hospitality industry are starting to crop up as well.


Anonymous said...

really awesome article .

thanks for share .!!


Anonymous said...

Here is a video of Clark Reed who runs the Energy Star program:

He outlines what the program is about and how standards are created.

Anonymous said...

Another excellent resource: the Eco-Index of Sustainable Tourism, a service of the Rainforest Alliance:

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