Thursday, December 4, 2008

Green Word of the Day: LOHAS

Lifestyles of Health and Sustainability (LOHAS) describes a marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.
Worldwatch Institute reported that the LOHAS market segment in year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market, and a study by the Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.

To find LOHAS businesses near you, try:


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