Lifestyles of Health and Sustainability (LOHAS) describes a marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.
Worldwatch Institute reported that the LOHAS market segment in year 2006 was estimated at $300 billion, approximately 30% of the USA consumer market, and a study by the Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.
To find LOHAS businesses near you, try: http://www.lohas.com/directory/
Thursday, December 4, 2008
Green Word of the Day: LOHAS
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1 comments:
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Sarah
http://www.thetreadmillguide.com
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