Thursday, December 4, 2008

B for Authenticity

If you’re still having difficulty sifting through all the GreenWash, there’s finally a business here to help - B Corporations makes it easier for users to sort through the current flood of green marketing. Their site is pretty cool – it's a certification process that "uses the power of business to create public benefit.”

Any corporation can complete the online survey to prove that they meet specific, comprehensive and transparent social and environmental performance standards. Those that achieve the minimum score obtain their B corp status at no cost. This benchmark makes it much easier for me to identify the authentic from the greenwashers.

1 comment:

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