A reader recently approached The Green Workplace for some recruiting ideas. We thought it would be a great opportunity to open a discussion that would benefit all of our readers. The benefits don't stop there, however, we will give away 100% organic t-shirts for the best ideas you post to the discussion!
Question: Our company has really strong environmental policies and is actively recruiting for a number of positions. We really want to reach candidates who think Green. Our company gives free bicycles to employees, recycles, uses organic materials in production, and the roof of our factory is covered in solar panels. So far, these programs haven't really become the selling point for applicants that we anticipated. Do you have any advice?
Answer: Your current employee base is always going to be your most potent recruiting tool. Think of things they may choose to discuss about your company while at happy hour, at Thanksgiving dinner or while they are chatting with another parent while watching a Little League game. Are your green policies going to be among the headlines? Here are some other ideas that are likely to prompt personal testimony:
Readers: Please let us know what you think! Submit your ideas by posting your responses and send me an email with your mailing address, t-shirt selection and size if you wish to claim your 100% organic t-shirt.
Leigh Stringer, LEED AP, aka "Greenette," has spent her career focused on green design and workplace behavior. She works for HOK, a global architectural firm in Washington, D.C. and has been interviewed for her work by CNN, USA Today and ABC’s Good Morning America.