Saturday, June 7, 2008

Green Bling and Eco-Iconic Products

There is a fine line between "green bling," flashy green technology that gives lip service to sustainability, and "eco-iconic," the new term for eco-friendly goods and services that are bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers.

Both ideas support consumerism in the marketplace and not wholistic change, but the net benefit to society is increased awareness and knowledge about reuse and recycling, renewable energy and ways to leverage technology. I must say I've been coveting an Ecoist re-cycled candy wrapper bag for a while now. Maybe it's our first step in the evolution to getting green - we make green highly desirable in marketplace and then change the marketplace.

So what are these juicy eco-iconic products we are all lusting after? has done much of this for us. Here are a few of my favorites:

Myers Motors all-electric NmG (No More Gas)
ZegnaSport Solar Jacket
HYmini hand-held universal power charger
Skystream residential wind turbine

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