I'm always scrolling around looking for what smart leaders are doing when it comes to corporate social sustainability. I was surprized and pleased to find out about David Douglass, Sun Microsystem's VP of Eco Responsibility. What impressed be most about David was not his position - OK, yes, he's the head green guru for a company of 30,000 people - but his blog. David share's his thoughts with the rest of the world on Sun's environment blog and he really tells it like it is. No candy coating, just real, hands in the dirt kind of stuff.
Check out a recent entry in his blog, "Black, White and Shades of Green." Here's an excerpt:
I've written before about the lack of magic answers, as much as we'd all love to find them. When you take any societal-scale process or product and think you've found a totally clean, side effect free, economically viable substitute for it, you're almost surely delusional. Any substitution will have other, new side effects, and we absolutely need to try to be accounting for them.