Friday, April 18, 2008

How to Increase Participation in Go Barefoot Day

As you read in Greenette’s post a couple of days ago, HOK is making a push to reduce its carbon footprint (and that of its employees) by hosting Go Barefoot Day on Earth Day this year.

The question is how many employees will buy in? In a firm of over 2,500 folks, spreading the word is tough. Here are some of the ways the firm’s sustainable champions are hoping to encourage participation:

  • Firm-wide survey
  • Firm-wide email
  • Go Barefoot blog
  • Word of mouth
  • Posters and panel displays
  • Stickers for those who participate
  • Discussion at firm- and office-wide events
  • Local office events such as ice cream party
  • Bribery with “green happy hour” for office with greatest participation
What are your ideas for behavioral/change management/employee enrollment?

For more articles about Barefoot day, check out the following links:

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