There's a new site out there promoted by EnviroMedia called the Greenwashing Index. According to this site, greenwashing is "whitewashing, but with a green brush." I've only recently heard this term, and primarily when organizations make claims that they are greener than they really are. There are only a few ads on the site now, so add yours today! Let's keep these organizations honest.
Some of the more reputable greenwashing sources include:
Tuesday, January 8, 2008
Greenwashing
Posted by
Leigh Stringer (aka Greenette)
at
9:35 PM
Labels: Green Workplace, Public Relations
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